Department of the Future - Where Context Meets Content

DOTF is a full-service content agency specialising in strategy & creative solutions with a focus on video production that connects and engages Australia's leading brands with their desired audience.

We approach campaigns using a foresight mindset to challenge the norm, disrupt and innovate.

We create powerful content for effective outcomes.

As a content agency, we collaborate with our clients to bring their brand, service or project to life authentically through digital, print and real-world experiences.

STRATEGY

We have developed a strategic content planning platform called GENOME Mapping - a scientific-based process that challenges the traditional approach to marketing & content creation.

Creating meaningful content that is tailor-made for specific audiences delivers powerful outcomes. Our authentic approach means our content is future-proof.

R&D

Content auditing

Content planning

Audience profiling

CREATIVE

We are experts at communicating with different audiences based on great ideas. Our creative is always based on the brand's key objectives with an integrated approach to ensure it can be leveraged online, in-store or in people's lives.

Campaign ideation

Concept development

Storyboarding

VIDEO PRODUCTION

DOTF was built on a foundation as a production house. With over 10 years experience and knowledge creating video content for commercial brands, education entities, entertainment and government bodies, we are experts in producing unique content to enthral, excite, inform and build strong and lasting relationships between brand and cohort.

Authentic content execution

Animation development

Motion graphics

Documentaries: 3mins to full length broadcast

Web series: 8-12 part series of storytelling

Short-form content: 6secs to 2 min videos

TVC: 15-30sec brand story for digital or broadcast

ACTIVATION & EVENTS

Based on a brand's key objectives, we collaborate with our client to come up with ideas to bring their brand to life and directly into the lives of their audience through creating wow moments. From street parties to national tours, we integrate brands in an authentic way to ensure a lasting impression & an unforgettable experience.

Festivals

Testing/Sampling

Launch events

Sponsorship events

Community influence

Brand stunts

DESIGN

Great design helps attract the right audience and enhances the key messages important to a brand. We understand brand identity and how content works from the colour, the look and the feel. Stand out from the crowd & let us help drive conversions.

Logo design

Campaign branding

Merchandise

Websites

Digital ads

Print ads

COMMS & PR

We have experts in the field to strategise and execute a comms & PR plan for your campaign as required. With our collective experience, we know exactly how to communicate & influence your audience whether it be through media, industry spokespersons, investors, tastemakers, industry analysts, customers and government bodies.

Live/Launch Strategy

Press release & other online assets

Influencer program

Media channel mix recommendations

Media partnerships

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