Scooti Brand Launch Campaign
Scooti is Australia’s first ride-share services that uses scooters. The service will launch in Melbourne in August 2018.
DOTF was appointed to create a through the line campaign including PR, outdoor, digital, and video.
WHAT WE DID:
We identified and refined Scooti’s positioning, their ethos, and their target demographic.
Based on research and our expertise, we created a targeted brand identity, focusing on three key types of users.
DOTF developed an extensive launch campaign covering Scooti’s specific requirements across varied audiences and markets.
We created content for Scooti’s external and internal communications, targeting their customers, consumers and stakeholders.
The campaign resulted in coverage across major Australian television networks, plus print and digital.