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Case Studies


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Scooti Brand Launch Campaign
Scooti Brand Launch Campaign
THE CLIENT: Scooti is Australia’s first ride-share services that uses scooters. The service will launch in Melbourne in August 2018. THE BRIEF: DOTF was appointed to create a through the line campaign including PR, outdoor, digital, and video. WHAT WE DID: We identified and refined Scooti’s positioning, their ethos, and their target demographic. Based on research and our expertise, we created a targeted brand identity, focusing on three key types of users. DOTF developed an extensive launch campaign covering Scooti’s specific requirements across varied audiences and markets. We created content for Scooti’s external and internal communications, targeting their customers, consumers and stakeholders. RESULTS: The campaign resulted in coverage across major Australian television networks, plus print and digital.
Scooti
https://dotf.docsend.com/view/jjzke6e
Scooti Brand Launch Campaign
Scooti
The Line - Asking For A Mate campaign
The Line - Asking For A Mate campaign
THE CLIENT: Our Watch is a government-backed organisation dealing with violence against women. The Line is a national youth campaign aiming to change attitudes towards sex, relationship and consent. WHAT WE DID: We worked with The Line to create Asking For A Mate, a light-hearted webseries. We cast talent from diverse background and orientations between the ages of 16 and 21, and employed our expertise in working with real people to gain authentic responses to sensitive questions. As part of the campaign strategy, we developed ways to leverage the content for a wider audience. We created Snapchat and Instagram Story promotional videos. All content met AAA accessibility standards, including open captions, closed captions and audio description tracks. We also developed the Asking For A Mate card game, using the web series format to take the conversation from the digital space to the real world.
Our Watch
https://dotf.docsend.com/view/49adj4m
The Line - Asking For A Mate campaign
Our Watch
Peter Rowland
Peter Rowland
THE CLIENT: Peter Rowland is one of Australia’s biggest and most renowned catering companies. They enlisted Department of the Future to create a brand film, recruitment video, and other short pieces of evergreen content. WHAT WE DID: Peter Rowland are a high end, premium brand, but they still have a fun side. We tried to communicate this through our video work. The food was the hero of this campaign. We worked closely with Peter Rowland to decide which dishes would feature, and how they would be framed in order to make them appear as mouth-watering as they are in real life. We worked with Peter Rowland to stage a party at their flagship Butler Lane venue, with a focus on creating an exciting, vibrant, classy and lively atmosphere to best reflect the brand. RESULTS: Peter Rowland received a 600% increase in website traffic, and a 300% increase in enquiries. Their Instagram engagement increased by 500%.
Peter Rowland
https://dotf.docsend.com/view/b67jnjw
Peter Rowland
Peter's Party
Winterfest 2016
Winterfest 2016
DOTF worked closely with the Student Engagement team at Monash and captured video content at Winterfest 2016. We created pre-event trailers from content captured at last year's Winterfest, and created two post-event highlights reels from the content we captured throughout the festival.
Monash University
https://dotf.docsend.com/view/rnypsn7
Winterfest 2016
Monash University
Melbourne Fringe Festival
Melbourne Fringe Festival
https://dotf.docsend.com/view/rbkincx
Melbourne Fringe Festival
PlayAIR Campaign
PlayAIR Campaign
The Song Room
MELBOURNE KNOWLEDGE WEEK 2017
MELBOURNE KNOWLEDGE WEEK 2017
https://dotf.docsend.com/view/83e8qt2
MELBOURNE KNOWLEDGE WEEK 2017
Case Study
Big Bash League 2016/2017
Big Bash League 2016/2017
https://dotf.docsend.com/view/v937umt
Big Bash League 2016/2017
Client - Cricket Australia
Open Day 2016
Open Day 2016
Monash University
https://dotf.docsend.com/view/7w4hpt9
Open Day 2016
Monash University