CLIENT: Cricket Australia
PRODUCT: Big Bash League
WHAT WE DID: Working closely with Cricket Australia and M&C Saatchi, DOTF developed a series of broadcast and online content that places the audience right in the action, co-ordinating real families attending real games with GoPros to capture an authentic experience.
DOTF were involved in the campaign from concept to delivery, developing strategy, aesthetic, tone, capturing all footage and providing a holistic post-production process, including motion graphic creation.
A national campaign, covering all eight teams, with content customized for each territory, as well as a national series, these ads were shown across the country, in primetime slots on Channel 10, in cinemas Australia-wide and online.