CLIENT: Laminex Australia
PRODUCT: Inspired By Series
WHAT WE DID: We brought Laminex’s ‘Inspired By’ series to life, working intimately with their designers and selected ‘tastemakers’ to create authentic portraits of their chosen personalities working through the Laminex design process, whilst highlighting the unique style offered by Laminex.
DOTF developed the concept for the video content, using a consistent style across the series to create cohesion amongst the varying aesthetics across the series. We incorporated a negative space minimalist aesthetic, stop motion and stunning cinematography to highlight the creativity behind Laminex.
This content has been distributed online and via social media, as well as being shown at trade shows and Laminex showrooms nationwide.