PRODUCT: ‘Priceless’ Global Activation Status
WHAT WE DID: In 2014, alongside MasterCard's global office in New York, DOTF helped to develop and document a series of resource videos used across agencies worldwide to demonstrate best practice. The “priceless surprises” offered to those who showed their Mastercard at the gate of Stereosonic music festival– including priority entry, access to an exclusive VIP lounge, and for a handful of lucky punters, helicopter rides over Sydney and a meet and greet with performer Will Sparks.
Our crew not only ensured that all events were co-ordinated effectively, but documented every intimate moment. The "Priceless Surprises" campaign rolled out globally in 2016.