‘Priceless’ Global Activation Status

CLIENT: Mastercard

PRODUCT: ‘Priceless’ Global Activation Status

WHAT WE DID: Alongside Mastercard and Stereosonic, DOTF helped to develop and document a series of “priceless surprises” offered to those who showed their Mastercard at the gate of Stereosonic – including priority entry, access to an exclusive VIP lounge, and for a handful of lucky punters, helicopter rides over Sydney and a meet and greet with performer Will Sparks.

Our crew not only ensured that all events were co-ordinated effectively, but documented every intimate moment, resulting in a video that was shared widely across social media, by Mastercard, Stereosonic and all of the lucky attendees.